In today’s crazy competitive job market, your employer brand is more important than ever. It influences not only your ability to attract top talent but also your company’s overall reputation. We get it, sometimes layoffs are necessary. Offering your outgoing employees personalized outplacement services is key protecting your brand and ensuring a smooth transition for them.
Here are 5 ways modern outplacement services can safeguard your employer brand:
1. Showcasing Compassion and Immediate Support:
- Let’s face it, layoffs are blindsiding to employees. Offering effective, modern outplacement demonstrates your commitment to employee well-being, even during difficult times.
- This strengthens your image as a responsible and more caring employer than your competitors.
2. Mitigating Negative PR:
- Layoffs can generate very negative publicity. Glassdoor, Google, Reddit, Meta, Instagram are just a few places former employees can go to either publicly or anonymously tarnish your company.
- Outplacement services help by providing support to affected employees, reducing resentment, and minimizing potential damage to your reputation.
3. Boosting Employee Morale:
- Remaining employees often experience anxiety and uncertainty after layoffs.
- Seeing their colleagues receive real support can boost morale and maintain trust in the company.
4. Enhancing Your Employer Value Proposition:
- Outplacement services are a valuable benefit that can attract and retain top talent.
- It shows potential employees that you prioritize their career development, even after they leave the company.
5. Building a Strong Alumni Network:
- Former employees can become valuable brand ambassadors, customers, or even future employees.
- Outplacement helps maintain positive relationships with departing staff, fostering a strong alumni network.
At DIYCareerGuy, our speciality is modern outplacement services that go WAY beyond basic resume writing and interview coaching. We offer truly personalized 1:1 career counseling that helps each person cope with their own job loss. Not just in the form of experienced resume writing or job interview coaching. But also we provide access to tons of industry-specific job search and career resources, benefits transition education, networking opportunities, and financial planning assistance.
In addition, we are that objective voice that they can speak confidentially to, something very few will do during their off-boarding while still at the company. By investing in outplacement, you’re not just helping departing employees; you’re protecting your employer brand and ensuring a positive future for your company.